Thursday, January 05, 2006

Mirajkar Selected!!

I just loved the new ad of "Times of India".It is yet again a theme which we have seen in one flavour or the other before, but what stands out here is the characters chosen for the ad. All of them have done a terric job, the best part being that the characters are sooooo natural.The old man's action, after looking at the news of his grand son getting selected into the team and the old clipping about him being dropped from the team, was so endearing.It kind of symbolizes the fact that newspapers are with us during our times of misery and happiness and it does not differentiate between the emotions when reporting the truth..be it sweet ....or bitter!!Amazing ad..