Thursday, January 05, 2006
Mirajkar Selected!!
I just loved the new ad of "Times of India".It is yet again a theme which we have seen in one flavour or the other before, but what stands out here is the characters chosen for the ad. All of them have done a terric job, the best part being that the characters are sooooo natural.The old man's action, after looking at the news of his grand son getting selected into the team and the old clipping about him being dropped from the team, was so endearing.It kind of symbolizes the fact that newspapers are with us during our times of misery and happiness and it does not differentiate between the emotions when reporting the truth..be it sweet ....or bitter!!Amazing ad..
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2 comments:
Yep, some of the ad's nowadays are really touching !
Ofcourse , you have the other end of the spectrum too with cheesy to crass to downright vulger ads.
I usually find the ad's put up by the insurance companies to be much better !
One thing I liked about the Mirajkar Ad was the scene where they show the feet of the Old man when he is getting up from his chair - he is shown to curl his toes in the effort. Realistic and a very a cool touch!
My recent fav though is the 'Brush Nahin Karta' Ad from Pepsodent. The jingle, based on a Marathi 'Aarthi', is the clincher.
check out,
http://www.coloribus.com/ (courtsey Dinu Raj's blog)
http://specials.rediff.com/news/2006/jan/12sld1.htm
(courtsey rediff.com 12.01.06)
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